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[NEW] The 2026 D2C Festive Report is Live! Check it out
NewClevrr Pixel: first-party attribution for D2C

Unlock More Revenue with
the Same Ad Spends

Clevrr AI watches your sales, ads, creatives, and customer data every day to catch revenue leaks before they hit your P&L.

Trusted by Most Loved ❤️ Brands of India

Up & RunChemistryBetterHoodLegend of ToysMy DesignationOutzidrDeconstructSoulFlowerShapercultBuilt AthleticsElunoAnveshan FarmsUp & RunChemistryBetterHoodLegend of ToysMy DesignationOutzidrDeconstructSoulFlowerShapercultBuilt AthleticsElunoAnveshan Farms
Clevrr Pixel · The first pixel built for India

First-party attribution that shows which ads actually make you money

Meta, Google and Shopify each claim the same sale. Clevrr Pixel records every session on your store and ties it to the campaign, channel, product and order behind it, so you see which campaigns find customers, which assist and which close. Then you stop cutting the campaigns that feed your winners.

Every session, tracked

Each visit on your store is recorded and tied to the campaign, channel, product and order behind it.

Campaign roles

Every campaign is classified as Discovery, Assisted or Conversion, based on where it sits in real buyer paths.

5+ attribution models, UTM rules

Compare models side by side and map UTM rules to the way your team actually names and runs ads.

Clevrr Pixel site funnel from sessions to purchases, with campaigns split into Discovery, Assisted and Conversion roles
Live product view of the Clevrr Pixel funnel and campaign roles.
Discovery

First click from brand-new visitors. These campaigns create demand.

Assisted

Brings back shoppers who dropped off. Invisible in last-click reports.

Conversion

The last click before the order. These campaigns collect demand.

Last-click reporting said one thing. The Pixel showed another.

One week of Pixel data at a D2C lingerie and shapewear brand reversed five budget decisions. Each one was the opposite of what platform reporting suggested, and none of them needed more spend.

What platform reporting said
What the Pixel showed
Decision
Platforms saidBroad campaign at 0.84x ROAS. Kill it.
Pixel showed#1 assisting campaign, in 261 buyer paths.
DecisionKeep it, judge it on assists
Platforms saidBrand search at 4.24x ROAS. Scale it.
Pixel showedMostly harvests demand Meta created. 8.8-day lag.
DecisionHold flat, fund the demand creators
Platforms saidBuy-2-Get-1 is a one-week test.
Pixel showed3.7% visitor CVR, about 7x the broad campaign.
DecisionMake it the festive offer spine
Platforms saidMore traffic will fix revenue.
Pixel showed59,558 people viewed a product and never carted.
DecisionFix product page to cart first
Platforms saidRetarget everyone the same way.
Pixel showedShort sessions buy in weeks, long ones the same day.
DecisionTwo retargeting tracks by intent
88,227
sessions recorded
1,775
orders mapped to full paths
5
budget calls reversed
7 days
to first answers

Every order. Every touchpoint.

Multi-touch attribution you can actually read. Clevrr rebuilds the full path behind every order, including affiliate, influencer and organic visits that Meta never credits, and orders placed through checkouts outside Shopify.

  • Last click misleads. The final campaign gets 100% of the credit. Two other Meta campaigns and an affiliate did the work.
  • Abandoned products become audiences. The carted-but-not-bought item is a warm, size-specific retargeting target.
  • Creative-level visibility. Influencer creative names survive in the path, even with a third-party checkout.
19 min
first touch to order
4
sessions
3
Meta campaigns
1
affiliate visit
  1. 19:15 · Meta · Interest campaign
    Adds a bodysuit to cart, browses a playsuit
  2. 19:17 · Affiliate · Influencer creative
    Browses the bodyshaping collection
  3. 19:30 · Meta · Instagram Explore
    Lands on a bra from an influencer creative
  4. 19:34 · Meta · Broad campaign
    Carts the bra and orders, via a checkout outside Shopify

One ₹1.78k order, as the Pixel recorded it. The brand sees this for all 1,775 weekly orders.

Every tool you already have grades its own homework

Platform-reported attribution only sees its own slice of the journey. First-party data from your own store is the only way to see all of it in one place.

Meta Ads Manager
Sees

Meta clicks and views, in its own window

Misses

Affiliate, organic, Google, WhatsApp. Credits itself.

Google Ads
Sees

Google clicks

Misses

Everything that created the search

Shopify
Sees

The order and its last UTM

Misses

Touchpoints before it, and external checkouts

GA4
Sees

Sessions

Misses

Spend, ROAS and order-level journeys in one view

On top of the Pixel, Klev runs root cause analysis, ranks what to change and watches these numbers every day, so attribution turns into decisions.

Know what needs attention even before your Morning Standup

Find the exact revenue leak behind every dip

trace the issue across products, customers, discounts, and creatives to see what actually caused the movement.

Find the exact revenue leak behind every dip
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Proactive reporting that protects revenue and ad spend

continuously monitors your business and highlights where revenue could leak or budget could be wasted.

Proactive reporting that protects revenue and ad spend
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Make more on ads that are already winning

AI studies creative performance and shows which ads deserve more budget and which ones are quietly leaking spend.

Make more on ads that are already winning
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See every touchpoint behind every order

first-party attribution from the Clevrr Pixel shows which campaigns find customers, which assist and which close, so you stop cutting the campaigns that feed your winners.

See every touchpoint behind every order
Clevrr Pixel first-party attribution funnel from sessions to purchases

Understand your revenue clearly and confidently with Klev

Ask anything about your growth, campaigns, products, customers, revenue, or inefficiencies, and Klev answers using your real business context, not generic internet advice.

Klev reasons overMeta AdsGoogle AdsShopifyClevrr Pixel attribution
Klev Mascot
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Clevrr Pixel
Amazon
Seller Central
Amazon Ads
Shopify
Google
Meta
Shiprocket
Flipkart
Razorpay
Slack
Delhivery

Connect the tools your business already runs on

“But I already use Claude MCP”

How AI-enabled Performance Marketers use AI
✕

Hallucinates numbers on big accounts and chokes on complex queries.

✕

Reactive in nature: you have to ask questions on your own.

✕

Need to explain account structure, business context, and naming conventions every time.

✕

Bulk operations are painful. You can edit one campaign at a time: creating 40 variations across 5 ad sets is impossible.

✕

No real-world media buying logic. Will happily scale a 2-day-old ad set by 80% overnight: doesn’t know about scaling, testing, or learning phases.

check

Verified numbers pulled from real data sources: never hallucinates, always cites its work.

check

Proactive alerts & morning reports: Clevrr finds issues before you even ask.

check

Automatically learns your account structure, naming conventions, and full business context.

check

Bulk operations at scale: create 40 variations across 5 ad sets in seconds, not hours.

check

Built-in media buying expertise: respects learning phases, scaling rules, and testing protocols.

Testimonials background

Loved 😍 By Teams who've scaled the game.

Double Quotes

RC drift is a tiny, obsessive audience. We were showing the same ads to the same people until frequency hit 3+ and nobody noticed. Clevrr caught it at 6am and paused the cannibalising ad set before my chai went cold. Prospecting ROAS went 1.9 -> 3.4 on the same budget.

Mohit Jain

Head of Business, Legend of Toys

Double Quotes

A posture corrector is a one-time buy, but we were burning 35% of retargeting on people who'd already purchased. Our ad account had no clue what Shopify knew. Clevrr connected the two and killed the overlap automatically. Recovered ~₹2.7L in a month that was just re-targeting our own customers.

Subhanandan Palit

Head of D2C, BetterHood

Double Quotes

A theme migration silently broke our pixel on three hero SKUs. ROAS even looked up, so we'd have scaled into a broken account. Clevrr caught it the same morning and Slacked me exactly which events stopped firing. Every dashboard I've owned just reports numbers; this one told me a number was lying.

Ankita Chinnawar

Head of Performance Marketing, Ember Cookware

Double Quotes

Science skincare lives on creative. A claim has to be right, not just a vibe. Clevrr flagged our winning ad's fatigue before CAC blew up and suggested the next hook in our actual brand voice, not generic AI slop. Two of its angles are now our top performers.

Arjan Singh

Co-founder, Personal Touch Skincare

Double Quotes

Our best silhouette went out of stock in its two top sizes on a Thursday. Ads ran into it for four days, ₹1.6L into a product nobody could buy. Clevrr watches the warehouse and the ad account together, which no human on my team was doing. Now spend auto-pauses on a stock-out and I get a WhatsApp.

Mohit Dhiman

Performance Marketing Manager, ShaperCult

Double Quotes

RC drift is a tiny, obsessive audience. We were showing the same ads to the same people until frequency hit 3+ and nobody noticed. Clevrr caught it at 6am and paused the cannibalising ad set before my chai went cold. Prospecting ROAS went 1.9 -> 3.4 on the same budget.

Mohit Jain

Head of Business, Legend of Toys

Double Quotes

A posture corrector is a one-time buy, but we were burning 35% of retargeting on people who'd already purchased. Our ad account had no clue what Shopify knew. Clevrr connected the two and killed the overlap automatically. Recovered ~₹2.7L in a month that was just re-targeting our own customers.

Subhanandan Palit

Head of D2C, BetterHood

Double Quotes

A theme migration silently broke our pixel on three hero SKUs. ROAS even looked up, so we'd have scaled into a broken account. Clevrr caught it the same morning and Slacked me exactly which events stopped firing. Every dashboard I've owned just reports numbers; this one told me a number was lying.

Ankita Chinnawar

Head of Performance Marketing, Ember Cookware

Double Quotes

Science skincare lives on creative. A claim has to be right, not just a vibe. Clevrr flagged our winning ad's fatigue before CAC blew up and suggested the next hook in our actual brand voice, not generic AI slop. Two of its angles are now our top performers.

Arjan Singh

Co-founder, Personal Touch Skincare

Double Quotes

Our best silhouette went out of stock in its two top sizes on a Thursday. Ads ran into it for four days, ₹1.6L into a product nobody could buy. Clevrr watches the warehouse and the ad account together, which no human on my team was doing. Now spend auto-pauses on a stock-out and I get a WhatsApp.

Mohit Dhiman

Performance Marketing Manager, ShaperCult

Got something on your mind?

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C L E V R R A I
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Clevrr AI

The most advanced reasoning layer for perfomance marketing ads that helps D2C Brands make more money with the same ads spend.

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