Marketing Budget Planner
Allocate your budget across Meta, Google, Email, and Influencer channels. Model ROAS targets to forecast revenue, orders, and CPA.
Budget Overview
Channel Allocation
Set allocation % and expected ROAS per channel.
Revenue by Channel
Channel Metrics
| Channel | Spend | Revenue | Orders | CPA |
|---|---|---|---|---|
| Meta Ads | ₹2,00,000 | ₹7,00,000 | 583 | ₹343 |
| Google Ads | ₹1,50,000 | ₹6,00,000 | 500 | ₹300 |
| Email / SMS | ₹75,000 | ₹6,00,000 | 500 | ₹150 |
| Influencer | ₹50,000 | ₹1,25,000 | 104 | ₹480 |
| Other | ₹25,000 | ₹50,000 | 42 | ₹600 |
| Total | ₹5,00,000 | ₹20,75,000 | 1,729 | ₹289 |
Budget Split
How to Allocate Your D2C Marketing Budget
The right marketing mix is the difference between profitable growth and burning cash. This planner helps you model different allocation scenarios before committing real money.
Start With Your Best Channel
Allocate 35–45% to your highest-performing channel. For most D2C brands, this is Meta Ads.
Diversify for Stability
Relying on a single channel is risky. Spread across at least 3 channels so an algorithm change doesn't kill your revenue.
Invest in Owned Channels
Email and SMS have the highest ROAS because you're reaching people who already know your brand. Allocate at least 10–15% here.
Frequently Asked Questions
Look at your historical data. Meta Ads typically deliver 2–5× ROAS for D2C brands, Google Search 4–8×, and Email/SMS 6–12×. If you don't have data yet, start with conservative estimates and update as you collect real performance data.
Blended ROAS is your total revenue divided by total marketing spend across all channels. It gives you a single number that represents the overall efficiency of your marketing investment, regardless of which channel drove the sale.
Most growth-stage D2C brands allocate 15–30% of revenue to marketing. Early-stage brands might go as high as 40–50% to acquire initial customers, while mature brands with strong organic channels can operate at 10–15%.
Not necessarily. High-ROAS channels (like Email) often have limited scale — you can only email existing customers. Lower-ROAS channels (like Meta) bring in new customers at scale. The optimal budget balances efficiency with growth.
Clevrr AI monitors your ad performance
and flags creative fatigue automatically.
Connect your Meta & Google Ads and get real-time ROAS tracking, budget pacing alerts, and creative performance insights.