Unit Economics Calculator
Plug in your real numbers to see exactly how much you make (or lose) on every order — after COGS, shipping, ads, GST, gateway fees, and RTO drag.
Your Numbers
All fields update results in real time.
Per-Order Cost Breakdown
Where every rupee of your ₹1,199.2 selling price goes.
Why Unit Economics Is the #1 Metric for D2C Brands
Scaling a D2C brand without knowing your unit economics is like driving blind. Many founders look at topline revenue or ROAS in isolation — but those numbers hide the real picture. This calculator strips away the noise and shows you the actual profit (or loss) you earn on each order.
Uncover Hidden Costs
Gateway fees, GST, RTO drag, and packaging costs add up fast. Most brands underestimate their true cost per order by 20–40%.
Set the Right CAC Target
Your maximum affordable CAC is your contribution margin before ad spend. Spending more than this means every new customer loses you money.
Know Your Break-Even
How many orders per month do you need just to cover your ad spend? This number decides whether you can afford to scale.
Frequently Asked Questions
Unit economics analyses the revenue and costs associated with a single order. For D2C brands, it reveals whether each sale is actually profitable after accounting for COGS, shipping, packaging, gateway fees, GST, ad spend (CAC), and returns. Many brands scale unprofitable operations unknowingly — this calculator prevents that.
Gross Margin only subtracts COGS from revenue. Contribution Margin goes further — it also deducts shipping, packaging, payment gateway fees, GST, customer acquisition cost, and RTO drag. Contribution Margin is the true profit per order that contributes to covering your fixed costs.
Return-to-Origin (RTO) is a hidden margin killer in Indian D2C. When a COD order is returned, you lose the forward shipping cost, incur a reverse logistics cost, and waste the packaging — but you don't earn any revenue. This calculator spreads that cost across all orders to show the real drag on your margins.
Most healthy D2C brands aim for a Contribution Margin of 15–30% after all variable costs (including CAC and RTO). Below 10% is risky — it leaves almost no room for fixed costs or profit. Above 30% is excellent and indicates strong pricing power or efficient operations.
Clevrr AI calculates your unit economics
automatically — every single day.
Connect your Shopify store and let AI monitor margins, flag cost creep, and surface profit leaks across every product and order.