RTO Simulator
See the full financial impact of Return-to-Origin on your D2C brand. Model COD vs prepaid, quantify the damage, and simulate savings.
Your Numbers
Adjust to match your store's operational data.
RTO Cost Breakdown
Direct costs incurred from 302 returned orders.
💰 Savings Simulator
What if you reduced your COD RTO rate?
RTO Is the Silent Revenue Killer in Indian D2C
For every COD order that gets returned, you lose the forward shipping cost, pay for reverse logistics, and waste packaging — all without earning a single rupee. At scale, RTO can eat 5–12% of gross revenue.
Quantify the Damage
Most brands underestimate RTO costs by 50–70%. This simulator shows the real number including all hidden costs.
Shift COD to Prepaid
Even moving 10% of COD to prepaid through incentives (extra ₹50 off) can save lakhs per month in RTO costs.
Predict Before Dispatch
AI-based RTO prediction can flag high-risk orders before you ship — saving both forward and reverse logistics costs.
Frequently Asked Questions
Return-to-Origin (RTO) happens when a delivered order is refused by the customer or cannot be delivered and is shipped back to the seller. In Indian D2C, COD orders have the highest RTO rates — often 20–35% in some categories.
Multiple factors: impulse COD purchases, incorrect addresses, buyer's remorse, competitive offers from other brands, and fake orders. Categories like fashion and beauty see the highest RTO rates.
Each RTO order costs you: forward shipping (wasted), reverse logistics (new cost), packaging (wasted), and the revenue you expected but never received. For a ₹1,200 AOV product, a single RTO can cost ₹200–300 in direct losses.
Top strategies include: IVR/WhatsApp order confirmation before dispatch, prepaid incentives (extra discount for online payment), address verification via pin code validation, and reducing COD availability for high-risk pin codes. Clevrr AI automates RTO prediction and prevention.
Clevrr AI predicts RTO before you ship
and saves you lakhs every month.
Automated COD verification, high-risk order flagging, and carrier performance benchmarking — from your live Shopify data.