All CV (All Conversion Value)

All CV (All Conversion Value)

All Conversion Value (All CV) represents the total value of all conversions generated from advertising campaigns, including purchases, add-to-cart events, sign-ups, and other tracked actions.

Why All CV Matters

Most brands look only at purchases when evaluating ad performance.

But conversions happen across multiple stages, not just at checkout.

All CV gives a broader view of how campaigns contribute to overall user actions, helping you understand:

• Which campaigns drive engagement before purchase
• How users move through the funnel
• The full impact of your ad spend

Without this, you risk undervaluing campaigns that assist conversions but don’t directly close them.

Last-Click Revenue vs. All Conversion Value

Real-World Impact

❌ Before

Current Approach

Scenario
Brand evaluates campaigns only based on final purchases

What Happens
Top-of-funnel campaigns appear underperforming

Business Impact
Potentially valuable campaigns get paused or underfunded

✅ After

Optimized Solution

Scenario
Brand tracks all CVs across campaigns

What Happens
Understands how different campaigns contribute across the funnel

Business Impact
Better allocation of the budget across awareness, consideration, and conversion stages

Conclusion

All Conversion Value helps you understand the full impact of your advertising efforts, not just the final purchase. But tracking and connecting different conversion events across platforms can quickly become fragmented.

Clevrr brings all your marketing and conversion data into one place, helping you see how each campaign contributes across the funnel so you can make smarter, more balanced decisions.