Bottom-of-the-Funnel (BOFU)

Bottom-of-the-Funnel (BOFU)

Bottom-of-the-Funnel (BOFU) refers to the final stage of the customer journey where users are ready to make a purchase decision. At this stage, marketing efforts focus on conversion through offers, urgency, and trust-building.

Why BOFU Matters

BOFU is where intent turns into revenue.

By the time users reach this stage, they already:

• know your product
• have considered alternatives
• are close to making a decision

What they need now is a final push.

Strong BOFU strategies help:

• Increase conversion rates
• Reduce drop-offs at checkout
• Maximize returns from existing traffic

For most brands, improving BOFU performance is one of the fastest ways to grow without increasing traffic or ad spend.

Top/Mid Funnel vs. Bottom-of-the-Funnel

Real-World Impact

❌ Before

Current Approach

Scenario
The brand focuses heavily on driving traffic but neglects a conversion strategy

What Happens
Users reach product pages but don’t complete purchases

Business Impact
High drop-offs and wasted acquisition spend

✅ After

Optimized Solution

Scenario
Brand strengthens BOFU with offers, retargeting, and checkout optimization

What Happens
Users are nudged to complete purchases

Business Impact
Higher conversion rates and better return on ad spend

Conclusion

BOFU is where your marketing efforts turn into actual revenue, but understanding where users drop off and what drives final conversions can be difficult across multiple touchpoints.

Clevrr helps you track the entire customer journey, identify drop-offs at the final stage, and understand what drives conversions so you can improve performance without increasing spend.