Case Study13 min read
How Clevrr AI Helped Betterhood Scale Profitably Without Sacrificing Efficiency
Why Betterhood focused on amplifying proven wins instead of wasting budget on guesswork
Why Betterhood focused on amplifying proven wins instead of wasting budget on guesswork
Between April and May 2026, Betterhood transitioned from a testing-and-learning phase into a full-scale growth acceleration phase powered by Klev, our AI Agent.
The objective wasn’t simply to increase spend — it was to identify which campaigns could absorb more capital while improving efficiency. Instead of broad scaling, Klev continuously analyzed campaign-level resilience, category saturation, and bid-control dynamics to shift budget toward the highest-confidence opportunities.
The result was a scaling cycle that delivered stronger topline growth while maintaining profitability benchmarks.
From April (integration month) to May 2026 (peak scaling month), Betterhood achieved:
Most importantly, growth came from improved capital allocation, not just increased spend.
Klev identified the OW-yyy-xxx-Slaes campaign as the account’s highest-confidence scaling opportunity.
Instead of gradually increasing budget, spend was aggressively scaled by nearly 40% while efficiency actually improved.
Result:
· Spend increased: +40%
· ROAS improved: from 1.71 → 1.84
This was a critical signal that the campaign had not yet reached saturation and could continue absorbing budget efficiently.
Rather than relying on manual intuition, Klev detected that the campaign’s audience + creative combination still had significant headroom, making it the safest destination for incremental capital deployment.
One of the biggest breakthroughs came from Klev’s recommendation to scale through cost-controlled bidding instead of broad unrestricted expansion.
The OW-CCTT-UUU-NoExcl campaign evolved from a small experimental campaign into one of the account’s most important revenue drivers.
Result:
· Spend scaled: ~4x
· ROAS improved: from 1.84 → 1.96
This is typically where most brands experience efficiency deterioration.
Instead, Klev identified profitable delivery pockets where Meta could continue finding high-intent buyers while remaining inside target acquisition thresholds.
The outcome was a significantly larger contribution to total account revenue without dragging blended ROAS downward.
Klev also identified early signs of fatigue inside the OW-Wrsit-TOF-Sales funnel.
Although Wrist had been one of the strongest performers initially, efficiency began softening as spend scaled.
Klev’s Response:
Budget was strategically reallocated toward the OW-Car-TOF-Sales funnel, which was maintaining stronger efficiency at scale.
Result:
· Wrist efficiency softened as scale increased
· Car category sustained a stronger 2.07 ROAS
· Blended account profitability remained protected during scaling
Instead of forcing spend into weakening campaigns, Klev continuously redirected capital toward the categories showing the strongest real-time efficiency resilience.
Most scaling systems optimize for growth or efficiency.
Klev optimized for both simultaneously.
By continuously evaluating:
· campaign saturation,
· ROAS stability,
· audience resilience,
· bid strategy performance,
· and category-level efficiency,
Klev helped Betterhood scale revenue while preserving a strong profitability baseline.
Klev identified Knee Brace creatives as an emerging breakout opportunity after detecting CTRs significantly above account benchmarks — indicating unusually strong creative resonance.
The platform surfaced early warning signs inside the Wrist category before major ROAS deterioration occurred, enabling proactive creative refresh recommendations.
Instead of static media buying, Klev continuously redirected budget toward the campaigns showing the highest efficiency stability under scale pressure.
Betterhood’s May performance demonstrated how intelligent scaling is fundamentally different from simply increasing ad spend.
By reallocating budget toward efficiency winners, introducing controlled cost-cap scaling, and dynamically protecting blended ROAS, Klev enabled Betterhood to unlock a higher scaling ceiling while maintaining profitability discipline.
The result was a stronger, more resilient growth engine capable of scaling without the typical efficiency breakdown that most ecommerce brands experience during aggressive expansion.
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