General27 min read
The AI x Head of Growth stack for performance marketing teams
We're entering a world where one marketer can do the work of an entire growth team. Here's how
We're entering a world where one marketer can do the work of an entire growth team. Here's how
There’s a fundamental problem with all the agencies in the market. You meet the CEO, the senior team, and get sold on the institutional prowess the agency might have, but you get handed to someone who doesn’t carry the same knowledge to scale performance for a brand.
It doesn’t seem to be a people problem, but a systems problem.
The reality is that this context and institutional knowledge can only be scaled by AI
Performance marketing was one such function that had folks across branding, execution, creative strategy, and data. The problem with that was that no one realized there was a very large function of a Head of Growth/Head of Marketing who needed to sync all the above teams.
That’s exactly what we decided to build.
This is where Clevrr AI was meant to be
Not as a dashboard, not as a reporting tool, not as an open-ended platform expecting you to click, but as a POV for performance marketers.
Think about your ads manager; it doesn’t care about your strategy. You can deploy as much money as you wish, and it will still do the same job without thinking of outcomes.
We went the opposite route and decided to believe in our thesis: What if we could help brands increase their sales without increasing their ad spend?
We wanted to bring deep context and intelligence for marketers to go ahead on Ads Manager, execute in real time, and stay on top of all performance data.
(We really stuck to it)
We realised one thing - Tools and humans had to co-exist to be able to make the most out of each other
Software became obsolete because value creation was tough. People decided to build internal tools and shipped them in minutes; Claude/ChatGPT brought context-aware intelligence, making software and human value diminished.
But the funny part is: Ads Manager still requires a human to control it, and a human still requires the Ads Manager to control, which brought me to the co-existing point.
Your next employee brings a team of marketers - creative strategy, execution, context graphs pertaining to a brand, and brand context.
We believe that the next set of teams would be one-person teams capable of taking the right media planning, strategy, creative analysis, and execution.
Because so far, meetings have looked like this -
We built Clevrr AI by enriching our existing models by over 11,000 context points across your category, sub-category, public forums, historical data, benchmarks, calendar, etc.
With a clear goal:
Clevrr AI is your team of marketers, ready to be plugged into your current organization; it doesn’t require training and starts weaving its magic from the time of integration.
From knowing what broke before your morning coffee to the reasoning behind how it broke and fixing it - all of this is what Clevrr has been trained for.
Although there’s one caveat: Clevrr cannot operate without its best friend (Agents are personified), Klev.
Klev is the most context-aware resource you’ll ever find. It’s 10x better than any LLM on the globe and proactively reaches you with memory as context so that you never have to cold-start your prompting journey.
We have been working with brands across apparel, BPC, home, cookware and large retail enterprises who were the first to build alongside us.
We have owned outcomes, opened incremental revenues and saved leakage by proactively acting every time it mattered.
We’ve open doors to building alongside in public.
See you in the demo!
Yuvraj and Raghav,
Co-Founders, Clevrr AI
Join hundreds of D2C brands using Clevrr AI to automate their growth and efficiency.
